fur

In the modern world of streaming-dominated music consumption, there are a few standard ways that artists tend to rack up the numbers. They’re either signed to a major label, who have the leverage and cash to get them all up in people’s eye-lines; they’ve managed to nab a lucrative spot on a New Music Friday playlist, or they’ve made friends with Hugh Jackman and wound up on 'The Greatest Showman' soundtrack. Rare, however, is the track that climbs into seven-figure streams just by virtue of being very, very good. And even rarer still is the occasion when that happens to a virtually unknown indie band.

‘If You Know That I’m Lonely’, the jangling, sepia-tinged and '60s-inflected bop released by Brighton quartet FUR last autumn, however, is currently sitting at over 3.6 million Youtube views.

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